HOLLAND, D(eborah) K(atherine) 1947-

PERSONAL: Born March 26, 1947, in Metuchen, NJ; daughter of W. D. (an executive in the chemical industry) and Katherine (Schenck) Holland; married Robert B. Paterson, August 22, 1987 (divorced November 15, 2000). Ethnicity: "White." Education: Dean Junior College, B.S., 1967; Parsons School of Design, B.F.A., 1970. Politics: Democrat. Religion: Society of Friends (Quakers). Hobbies and other interests: Volunteer work, gardening, "outsider art," New York Times crossword puzzles.

ADDRESSES: Home—321 Adelphi St., Brooklyn, NY 11205. Offıce—18 East 16th St., New York, NY 10003. E-mail—dkh@holland.com.

CAREER: Gorilla Graphics, San Francisco, CA, partner, 1972-78; Graphic Artists Guild, New York, NY, executive director, 1978-83; Ross Culbert Holland & Lavery, New York, NY, partner, 1983-90; Holland Group, New York, NY, owner, 1990-95; Pushpin (design firm), New York, NY, partner, 1995-2001; Firm of D K Holland, New York, NY, owner. Pratt Institute, adjunct professor, 1990-93; University of Kansas, Hallmark Professor of Design, 1995. Artists in Print, founder and affiliate, 1973-78.

AWARDS, HONORS: Walter Hortens Professorial Practice Lifetime Achievement Award, Graphic Artists Guild, 1999.

WRITINGS:

(With Cheryl Lewin) Great Package Design, two volumes, Rockport/Allworth Press (New York, NY), 1991, 1993.

(With Roger Whitehouse) Signs and Spaces, Rockport/Allworth Press (New York, NY), 1992.

(With Roger Whitehouse) Designs in Depth, Rockport/Allworth Press (New York, NY), 1993.

(Editor, with Steven Heller, Michael Bierut, and William Drenttel) Looking Closer, two volumes, Allworth Press (New York, NY), 1992, 1995.

(With Michael Bierut and William Drenttel) Graphic Design: America, two volumes, Rockport (New York, NY), 1992, 1995.

(With Michael Bierut and William Drenttel) Graphic Design: New York, two volumes, Rockport/Allworth Press (New York, NY), 1992, 1995.

(With Cheryl Lewin) Marketing by Design, Rockport/Allworth Press (New York, NY), 1995.

(Editor and contributor) Design Issues, Allworth Press (New York, NY), 2002.

Contributor to periodicals, including AIGA Journal, Design Management Journal, Adbusters, Print, and Communication Arts. Founder and editor of the journal Hill, 1983—.

SIDELIGHTS: D. K. Holland told CA: "I write almost exclusively on the subject of design, meaning graphic design. There has been very little written about design, particularly about the contemporary design in modern society. Design is also very ubiquitous: everyone is exposed to it, but few people actually understand its impact or appreciate its power. Since design is in a state of constant flux, it's fascinating to see what aspects of design are providing the greatest opportunities for innovation and where the inspiration for design comes from.

"I never write from an outline. I only start at the beginning and work toward the end. Thank God for the computer!

"I write purely to communicate clearly and hopefully to create an impact (often with an ethical component) about the subject I've chosen. I was influenced in my early days by the writing of my sister, Cecelia Holland, writing which is very direct and unembellished—two attributes I strive to maintain in my style."