Koor Industries Ltd.

8 Shaul Hamelech Boulevard
P. O. Box 33333
61232 Tel Aviv
Israel
(03) 250-421

Labor-Union Owned
Incorporated: 1944
Employees: 31,640
Sales: US$2.5 billion

Koor Industries is the largest industrial enterprise in Israel, accounting for 10% of that nation’s GNP by itself. Koor derives more than 40% of its income from electronics; the remainder of its income is divided almost evenly among chemicals and rubber, ferrous and non-ferrous metals, and food and consumer products. The company is a major Israeli exporter, providing an often financially chaotic country with an important source of income and industrial growth.

Koor’s predecessor is Solel Boneh Construction, founded in British Palestine in 1924 by the Histadrut (the General Federation of Labor) to construct roads and buildings. Through Solel Boneh, the Histadrut provided a livelihood for settlers in an attempt to found a Jewish state in Palestine.

Solel Boneh began planning for independence as early as 1944, when it created an industrial arm called Koor Industries. Koor employed 500 workers at its two plants, Phoenicia Glass and Vulcan Foundries, both in Haifa. Many of Koor’s early employees were immigrants who had escaped Europe. After World War II Koor employed many concentration-camp survivors and refugees from Arab nations, providing much-needed job training and employment for these immigrants not just in cities but also in remote villages.

Koor formed Nesher Cement in 1945 as a joint venture with private investors. Koor’s first exports, Vulcan car batteries, were sold to Syria in 1947. In 1951, Koor entered the telecommunications field through another joint venture called Telrad, which was located in the town of Lod, near Tel Aviv. From this facility and another built at Ma’alot in 1965, Telrad manufactured telephones, PABX switching terminals, and a variety of other electronic devices.

Shortly after Israeli independence was declared in 1948, the state was attacked by Arab nations. In repelling the attack, Israel took additional land and doubled in size. The war however, left Koor economically isolated within the Middle Eastern region. Without local export markets, the company instead concentrated its sales efforts in Europe, North America, and Africa. But with continuing tensions between Israel and its Arab neighbors came the need for Israel to develop a domestic arms industry. In 1952 Koor, in conjunction with the Finnish company Tampella, established the Soltam artillery-manufacturing plant. Koor’s arms manufacturing grew over the years as Israel’s Arab neighbors acquired increasingly sophisticated weaponry.

Koor opened the Harsah Ceramics plant in Haifa in 1953, and the following year built a steel-processing complex in partnership with German interests. In conjunction with American interests, Koor established the Alliance Tire and Rubber Company in 1955. Through these ventures, Koor not only contributed significantly to Israeli import-substitution efforts, but generated valuable foreign exchange, too.

By 1958, Koor had grown to 25 plants with 6,000 employees and overshadowed its parent company, Solel Boneh. That year Hevrat Ha’Ovdim, the economic arm of the Histadrut, decided to make Koor a separate entity specializing in industrial products, management and financial services, and foreign trade.

In 1962 Koor created an electronics company called Tadiran, jointly owned by Koor and the Israeli Defense Ministry until 1969. A year after creating Tadiran Koor entered the chemical industry by purchasing Makhteshim. Israel’s largest manufacturer of herbicides, pesticides, and insecticides, Makhteshim became an important exporter and source of foreign exchange.

Because it was so closely tied to the Histadrut labor organization, Koor often made business decisions according to workers’ welfare rather than profit potential. One of the company’s innovations in industrial relations was a joint labor-management committee to discuss production problems. This committee, introduced in 1964 at the Phoenicia Glass plant, raised productivity and minimized labor disputes, and was later copied at other plants.

Israeli borders were expanded again in 1967 after another war with its Arab neighbors. The West Bank, formerly a part of Jordan, the Syrian Golan Heights, and Egypt’s vast Sinai Peninsula came under Israeli control. Israeli economic influence spread into these occupied territories with the establishment of communal settlements. The development of these largely agrarian frontier regions represented an expansion of the domestic economy and increased demand for many of Koor’s industrial and commercial products.

The Israeli Defense Ministry sold its 50% interest in Tadiran to America’s General Telephone and Electronics Corporation (GTE) in 1969. The new ownership gave Koor access to superior technologies developed by GTE and helped Tadiran to become Israel’s largest electronics manufacturer and one of its largest employers. In 1970 Koor purchased Hamashbir Lata’ asiya, an integrated food manufacturer that produces edible oils and processed, canned, and frozen foods under the Telma brand name. In consumer goods, the company began manufacturing footware, and later added cosmetics, toiletries, cleaning products, and paper goods.

In 1971 Koor took over the government-owned Elda Trading company and renamed it Koortrade. This new subsidiary promoted Koor products in export markets and represented other manufacturers who could not afford to establish their own trade-promotion groups.

Koor also built its international reputation through turnkey projects in developing countries. The first of these was a cotton farm established in Ethiopia in 1972. Additional Koor projects in Nigeria, Togo, and other African nations improved Israeli relations in Africa and elsewhere in the Third World—especially important in light of continued Arab hostility toward Israel.

In 1973, when Israel was attacked by its Arab neighbors, it severely damaged its enemies’ air forces in defending itself. Koor now was a more important strategic resource than ever before. The company was called upon to develop new weapons, help increase armament stockpiles, and raise military preparedness. In 1974, as part of an effort to promote more even geographical industrialization, Koor established the Agan Chemical plant in the Negev Desert in southern Israel.

Through peace and war, the company remained highly supportive of its workers, establishing a profit-sharing plan in 1973 and a worker-discount center in 1978. Recognizing the importance of skilled managers, the company also opened a management training school in 1981.

Koor’s Telrad subsidiary was awarded the Industrial Development Prize in 1983 for a multiline telephone system it had developed. The award generated greater interest in the system and bolstered both domestic and international sales for the company. Telrad devoted a disproportionately high percentage of earnings to research and development, which led to more sophisticated battle-management systems and communication devices, and “smarter” weapons. In another defense-related project that year, Koor formed a partnership with Pratt & Whitney to build jet-engine parts at Carmel Forge in northern Israel.

Despite a lasting peace agreement with Egypt in 1979, Israel has endured numerous financial crises that have often resulted in a high inflation rate. This in turn has compromised the ability of Israeli exporters to remain competitive in world markets. Indeed, because it is in large part an instrument of Israeli labor, Koor has devoted much of its excess capital to job creation, leaving it few resources to draw upon in times of economic hardship. Worse yet, a 1986 attempt to attract capital in American markets failed, resulting in losses of $253 million during 1987.

A new management team, headed by Benny Gaon, took over in May, 1988 when Gaon’s predecessor resigned in protest over interference from the Histadrut. Gaon’s first task was to reorganize the company. Several factories were closed and others were combined. Koor’s operations were reorganized into five groups, plus one division for international trade. Each group became an individual profit center, placing the burden of performance on individual group heads, while deep cuts were made in management staff. The time had passed when Koor was simply a source of jobs; its survival now depends on its ability to remain competitive and profitable.

But like the economy Koor is so much a part of, the company’s difficulties cannot be sorted out overnight. As of 1988, it was saddled with a $1.2 billion debt, a third of which was owed to foreign banks. Many have blamed the government’s harsh anti-inflationary policies for Koor’s reverses. While these policies brought inflation down from 500% in 1985 to only 20% in 1988, they also cut subsidies and government purchases from Koor.

Others have argued that the company’s real problem lies in its inability to be more pragmatic. Hard business decisions, particularly those that involve laying off workers or closing factories, must, they say, be dealt with in purely economic terms. Political interference and meddling by the Histadrut only serve to obscure the company’s solutions.

Principal Subsidiaries:

Tadiran Ltd.; Telrad Telecommunications & Electronics Industries Ltd.; Telkoor Ltd.; Keren Electronics Ltd.; Koor Communications & Security Ltd.; Clarity Ltd. (71%); Markhteshim Chemical Works Ltd.; Agan Chemical Manufacturers Ltd. (70%); Tambour Ltd. (50%); Rotoplas Ltd.; Caesaria Polymers Ltd. (88%); Gamid Rubber Products & Plastics Ltd. (72%); T.G.L Ltd. (72%); Vulcan Batteries Ltd.; Sefen Ltd.; Shalon Chemicals (50%); 3-H Ltd.; Seffolam Ltd.; Kerem Optronics Ltd. (50%); Unicoor (50%); Alliance Tire & Rubber Co. Ltd. (85%); Nesher Israel Cement Enterprises Ltd. (51%); The Israel Glass Co.; Phoenicia Containers Ltd.; Koor Ceramic Works Ltd.; Barbour; Lapid; Negev Hasin-Esh’; Harsa; Naaman; Rami Refractory; Rami-Tech; Shemen Industries Ltd. (87%); Elz-Hazayith Ltd.; Helene Curtis Enterprises Ltd.; Israel Food Products Ltd. (50%); Mata Food Industries Ltd. (50%); H.L.S. Ltd. (74%); Beer-Sheva Flour Mill Ltd. (50%); Rosa of the Galilee Chocolate & Candy Ind. Ltd. (50%); Noon Canning Factory Ltd.; Yona Fishing & Industry Ltd.; Galilee Fruits Ltd.; Jaffa Mor Ltd. (50%); Goldfrost Ltd. (62%); Mega Shoe Ind. Ltd.; Alexander Shoes (51%); Jerusaleum Paper Products Ltd. (74%); Phantom Ltd. (74%); Carmel Plaro Containers-Industries Ltd. (50%); Tri-Wall Containers, Ltd. (50%); Koor Metals Ltd.; Hamat Sanitary Fittings; Hamat Engineering; Vulcan Engineering; Agan Engineering; Simat; Gilmat; Ham-Oz (50%); Ramim Ltd.; Merkavim Metal Works Ltd.; Yuval Gad Ltd.; Project Center; Israel Steel Mills Ltd.; Halom Scrap Metal Center Ltd.; Ma’as Steel Construction Ltd.; Raphael Mitzpe Ramon Ltd.; Kim Manufacturing Ltd. (50%); Alkoor Alloys Ltd. (50%); I. Shinitzky & Co. Ltd.; M.T.L.M. Carmiel Mechanics Ltd.; Hadaikan Metal Works for Spare Parts Ltd.; Hanita Metals Ltd. (50%); Habonim Pipe Products Ltd. (50%); Carmel Forge Ltd. (58%): Explosives Industries Ltd. (74%); Soltam Ltd. (74%); Koortrade Ltd.; Koor Inter-Trade (America) Ltd.; Koor Inter-Trade (Asia) Ltd. (90%); Koor Inter-Trade (Europe) Ltd. (90%); Koor Inter-Trade (Africa) Ltd. (90%); Koor Inter-Trade (Amat) Ltd. (90%); Solcoor Marketing & Purchasing Ltd.; American Near East Corp. (Israel) Ltd.; Solor Agencies Ltd.; Isra-Tel Telecommunications Systems Ltd.; Hossen Electrical Appliances Co. Ltd.; Ziklag Trade Ltd.; Trade & Maritime Services Ltd. (50%); Middle East Tube Co. Ltd. (92%).

Koor Industries Ltd.

Four Kaufman Street
Tel Aviv 68012
Israel
(03) 519-5201
Fax: (03) 519-5353
Web site: http://www.koor.co.il

Public Company
Incorporated: 1944
Employees: 31,640
Sales: US $3.56 billion (1997)
Stock Exchanges: Tel Aviv New York London
Ticker Symbol: KOR
SICs: 2834 Pharmaceutical Preparations; 2869 Industrial Organic Chemicals, Not Elsewhere Classified; 2879 Pesticides & Agricultural Chemicals, Not Elsewhere Classified; 3241 Cement, Hydraulic; 3253 Ceramic Wall & Floor Tile; 3661 Telephone & Telegraph Apparatus; 4813 Telephone Communications, Except Radio Telephone

Koor Industries Ltd. is the largest industrial holding company in Israel, accounting for seven percent of that nation’s industrial output and exports. About half of the company’s revenues are derived from telecommunications and electronics operations, principally through holdings in Tadiran Telecommunications Ltd. and Telrad Telecommunications Ltd., which together are the exclusive providers of digital public telephone switching apparatus to Bezeq, Israel’s national phone company. Accounting for about 16 percent of sales each are Koor’s two other main sectors: agrochemicals, and building and infrastructure. The former includes holdings in Makhteshim Chemical Works Ltd. and Agan Chemical Manufacturers Ltd., while the latter includes holdings in Nesher Israel Cement Enterprises Ltd. (Israel’s cement monopoly), United Steel Mills Ltd., and Middle East Tube Co. Publicly traded, Koor is nonetheless controlled by two large shareholders: The Claridge Group, the investment management company of Charles R. Bronfman (co-chairman of Seagram Company) and his family, which holds almost one-quarter of Koor stock; and Bank Hapoalim, Israel’s largest banking and financial services group, which holds nearly 23 percent.

The Early Years: Labor Union Roots

Koor’s predecessor was Solel Boneh Construction, founded in British Palestine in 1924 by the Histadrut (the General Federation of Labor) to construct roads and buildings. Through Solel Boneh, the Histadrut provided a livelihood for settlers in an attempt to found a Jewish state in Palestine.

Solel Boneh began planning for independence as early as 1944, when it created an industrial arm called Koor Industries. Koor employed 500 workers at its two plants, Phoenicia Glass and Vulcan Foundries, both in Haifa. Many of Koor’s early employees were immigrants who had escaped Europe. After World War II Koor employed many concentration camp survivors and refugees from Arab nations, providing much-needed job training and employment for these immigrants not just in cities but also in remote villages.

Koor formed Nesher Cement in 1945 as a joint venture with private investors. Koor’s first exports, Vulcan car batteries, were sold to Syria in 1947. In 1951 Koor entered the telecommunications field through another joint venture called Telrad, which was located in the town of Lod, near Tel Aviv. From this facility and another built at Ma’alot in 1965, Telrad manufactured telephones, PABX switching terminals, and a variety of other electronic devices.

Shortly after Israeli independence was declared in 1948, the state was attacked by Arab nations. In repelling the attack, Israel took additional land and doubled in size. The war, however, left Koor economically isolated within the Middle Eastern region. Without local export markets, the company instead concentrated its sales efforts in Europe, North America, and Africa. But with continuing tensions between Israel and its Arab neighbors came the need for Israel to develop a domestic arms industry. In 1952 Koor, in conjunction with the Finnish company Tampella, established the Soltam artillery manufacturing plant. Koor’s arms manufacturing grew over the years as Israel’s Arab neighbors acquired increasingly sophisticated weaponry.

Koor opened the Harsah Ceramics plant in Haifa in 1953, and the following year built a steel processing complex in partnership with German interests. In conjunction with American interests, Koor established the Alliance Tire and Rubber Company in 1955. Through these ventures, Koor not only contributed significantly to Israeli import-substitution efforts, but generated valuable foreign exchange, too.

Koor Gains Independence in 1958

By 1958 Koor had grown to 25 plants with 6,000 employees and overshadowed its parent company, Solel Boneh. That year Hevrat Ha’Ovdim, the economic arm of the Histadrut, decided to make Koor a separate entity specializing in industrial products, management and financial services, and foreign trade.

In 1962 Koor created an electronics company called Tadiran, jointly owned by Koor and the Israeli Defense Ministry until 1969. A year after creating Tadiran Koor entered the chemical industry by purchasing Makhteshim. Israel’s largest manufacturer of herbicides, pesticides, and insecticides, Makhteshim became an important exporter and source of foreign exchange.

Because it was so closely tied to the Histadrut labor organization, Koor often made business decisions according to workers’ welfare rather than profit potential. One of the company’s innovations in industrial relations was a joint labor-management committee to discuss production problems. This committee, introduced in 1964 at the Phoenicia Glass plant, raised productivity and minimized labor disputes and was copied later at other plants.

Israeli borders were expanded again in 1967 after another war with its Arab neighbors. The West Bank, formerly a part of Jordan, the Syrian Golan Heights, and Egypt’s vast Sinai Peninsula came under Israeli control. Israeli economic influence spread into these occupied territories with the establishment of communal settlements. The development of these largely agrarian frontier regions represented an expansion of the domestic economy and increased demand for many of Koor’s industrial and commercial products.

The Israeli Defense Ministry sold its 50 percent interest in Tadiran to America’s General Telephone and Electronics Corporation (GTE) in 1969. The new ownership gave Koor access to superior technologies developed by GTE and helped Tadiran to become Israel’s largest electronics manufacturer and one of its largest employers. In 1970 Koor purchased Hamashbir Lata’asiya, an integrated food manufacturer that produced edible oils and processed, canned, and frozen foods under the Telma brand name. In consumer goods, the company began manufacturing footwear and later added cosmetics, toiletries, cleaning products, and paper goods.

Foreign Expansion in the 1970s

In 1971 Koor took over the government-owned Elda Trading company and renamed it Koortrade. This new subsidiary promoted Koor products in export markets and represented other manufacturers who could not afford to establish their own trade promotion groups.

Koor also built its international reputation through turnkey projects in developing countries. The first of these was a cotton farm established in Ethiopia in 1972. Additional Koor projects in Nigeria, Togo, and other African nations improved Israeli relations in Africa and elsewhere in the Third World—especially important in light of continued Arab hostility toward Israel.

In 1973, when Israel was attacked by its Arab neighbors, it severely damaged its enemies’ air forces in defending itself. Koor now was a more important strategic resource than ever before. The company was called upon to develop new weapons, help increase armament stockpiles, and raise military preparedness. In 1974, as part of an effort to promote more even geographical industrialization, Koor established the Agan Chemical plant in the Negev Desert in southern Israel.

Through peace and war, the company remained highly supportive of its workers, establishing a profit-sharing plan in 1973 and a worker-discount center in 1978. Recognizing the importance of skilled managers, the company also opened a management training school in 1981.

Koor’s Telrad subsidiary was awarded the Industrial Development Prize in 1983 for a multiline telephone system it had developed. The award generated greater interest in the system and bolstered both domestic and international sales for the company. Telrad devoted a disproportionately high percentage of earnings to research and development, which led to more sophisticated battle management systems and communication devices as well as “smarter” weapons. In another defense-related project that year, Koor formed a partnership with Pratt & Whitney to build jet engine parts at Carmel Forge in northern Israel.

Company Perspectives:

Koor Industries is the partner of choice for international blue chip corporations seeking joint ventures in Israel and the Middle East. In 1997, Northern Telecom, IBM, Carrier, Newbridge Networks, ITT Sheraton, and American Express joined a list of leading multinational corporations which already included Volvo, General Dynamics, Alcatel and others. Cooperation with these global enterprises is a twoway street. They gain access to Israeli high-tech know-how and development, Israeli and Middle Eastern markets and, in turn, are able to reach access to both US and European markets freely. Through its affiliates, Koor benefits from access to new international marketing networks, important research projects, new technologies, and state-of-the-art production methods.

Despite a lasting peace agreement with Egypt in 1979, Israel endured numerous financial crises that often resulted in a high inflation rate. This in turn compromised the ability of Israeli exporters to remain competitive in world markets. Indeed, because it was in large part an instrument of Israeli labor, Koor devoted much of its excess capital to job creation, leaving it few resources to draw upon in times of economic hardship. Worse yet, a 1986 attempt to attract capital in American markets failed, resulting in losses of $253 million during 1987.

Difficulties in the Late 1980s

A new management team, headed by Benjamin Gaon, took over in May 1988 when Gaon’s predecessor resigned in protest over interference from the Histadrut. Gaon’s first task was to reorganize the company. Several factories were closed and others were combined. Koor’s operations were reorganized into five groups, plus one division for international trade. Each group became an individual profit center, placing the burden of performance on individual group heads, while deep cuts were made in management staff.

But like the economy of which Koor was so much a part, the company’s difficulties could not be sorted out overnight. Saddled with a $1.2 billion debt, a third of which was owed to foreign banks, Koor neared bankruptcy in late 1988. In fact, Bankers Trust Co. of the United States tried to force the company into liquidation when it failed to make a $20 million payment on a $175 million loan. After a Tel Aviv court granted the company a temporary stay, Gaon moved quickly to save the company.

Reborn in the 1990s

Gaon responded with an American-style restructuring, slashing the company’s work force by 40 percent, from more than 32,000 to 20,000, undeterred by fierce protests from Israeli workers. He also jettisoned numerous noncore subsidiaries, reducing the number of holdings from 100 to less than 30. Three key sectors were retained as the core of the new Koor: telecommunications and electronics, agrochemicals, and building and infrastructure. In 1991 the company’s $1.1 billion in debt was restructured. A return to profitability in 1992 signaled the culmination of the turnaround, which also was aided by an influx of Russian immigrants into Israel, who provided a sharp boost to the economy resulting in increased demand for numerous Koor goods and services.

Underlying the restructuring was a fundamental shift in company philosophy away from the pro-labor stance of the past toward a focus on profitability and competitiveness. But perhaps more important, Koor’s financial ties to the Histadrut were considerably weakened by the debt restructuring agreement, in which lenders traded debt for equity stakes in Koor. An outgrowth of this deal was that Israeli banks gained significant stakes in Koor—Bank Hapoalim held almost 23 percent by the mid-1990s and Bank Leumi Le-Israel held barely more than six percent. The Histadrut saw its stake decline to only 22.5 percent by 1993. This was reduced to zero in 1995 when Shamrock Holdings, a private investment vehicle of Roy Disney (vice-chairman of Walt Disney) and his family, bought the labor federation’s stake. Later in 1995 Koor held a successful international public offering in New York, raising about $120 million in American depository receipts.

By 1997 Shamrock was pushing for a breakup of Koor to enhance shareholder value. Both Gaon and Bank Hapoalim objected to such a move, resulting in Shamrock selling its Koor stake to The Claridge Group, the investment management company of Seagram Company co-chairman Charles R. Bronfman and his family, in mid-1997. Bronfman became chairman of Koor, with Jonathan Kolber, a Claridge Group executive, becoming deputy chairman. In July 1998 Gaon retired as president and CEO and was succeeded by Kolber. With Gaon having successfully established Koor as the largest and most profitable industrial concern in Israel, the stage had been set for the new management team to build upon this solid framework.

Principal Subsidiaries

Tadiran Ltd. (63%); Tadiran Telecommunications Ltd. (50.4%); Telrad Telecommunications Ltd. (80%); ECI Telecom Ltd. (10.7%); Makhteshim Chemical Works Ltd. (68%); Agan Chemical Manufacturers Ltd. (35%); Mashav (50%); Nesher Israel Cement Enterprises Ltd. (50%); United Steel Mills Ltd. (71%); Middle East Tube Co. Ltd. (76%).

Further Reading

“Blimey: Koor,” Economist, April 3, 1993, pp. 66.

“Claridge Israel Buys Shamrock’s Shares in Koor Industries,” Israel Business Today, July 31, 1997, p. 1.

Dempsey, Judy, “Koor Appoints Kolber as New Chief Executive,” Financial Times, March 13, 1998, p. 27.

——, “Koor Net Hit by Telecoms Revamp,” Financial Times, March 31, 1998, p. 33.

——, “Shamrock To Push for Spin-Offs at Koor,” Financial Times, July 5, 1997, p. 17.

“Gold Fleeced? Israeli Business,” Economist, July 26, 1997, p. 56.

“Kato to Buy ‘Substantial Holdings’ in Koor,” Israel Business Today, January 31, 1997, p. 14.

“Koor Blimey,” Economist, October 22, 1988, p. 77.

Landau, Pinchas, “Koor Giant Back on Its Feet,” Israel Business Today, May 15, 1992, pp. 1.

Machlis, Avi, and Dempsey, Judy, “New Owners To Widen Koor’s Horizons,” Financial Times, January 13, 1998, p. 27.

Marcus, Amy Dockser, “Big Israeli Firm and Palestinians Go into Business,” Wall Street Journal, October 6, 1993, p. A12.

Ozanne, Julian, “Koor Reveals New Strategy for Growth,” Financial Times, March 29, 1996, p. 30.

——, “Koor’s Mr. Turnaround Builds Bridges in the Middle East,” Financial Times, February 13, 1995, p. 14.

——, “Offering from Koor Draws in Almost $120m,” Financial Times, November 14, 1995, p. 33.

——, “State Near Completion of Koor Sell-Off,” Financial Times, December 29, 1993, p. 15.

——, “US Investment Group Agrees To Buy Koor Industries Stake,” Financial Times, March 8, 1995, p. 25.

Silver, Robert, “Koor Industries: Israel’s Conglomerate Restructured,” Multinational Business, Spring 1989, pp. 28–29.

Waldman, Peter, “Big Brother Is Shown the Door at Koor, Giving Israel’s Largest Company a Boost,” Wall Street Journal, July 3, 1991, p. A4.

—updated by David E. Salamie

Koor Industries Ltd.

14 Hamelacha Street
Park Afek
Rosh Ha'Ayin 48091
Israel
Telephone: 972 3 900 8333
Fax: 972 3 900 8334
Web site: http://www.koor.co.il

Public Company
Incorporated: 1944 as Koor Industries & Crafts Co., Ltd.
Employees: 6,328
Sales: ILS 7.69 billion ($1.76 billion) (2003)
Stock Exchanges: Tel Aviv New York
Ticker Symbol: KOR
NAIC: 325310 Fertilizer Manufacturing; 325311 Nitrogenous Fertilizer Manufacturing; 325312 Phosphatic Fertilizer Manufacturing; 325320 Pesticide and Other Agricultural Chemical Manufacturing; 334210 Telephone Apparatus Manufacturing; 334220 Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing; 334290 Other Communications Equipment Manufacturing

Koor Industries Ltd. is a leading industrial holding company in Israel. The company made ambitious investments in telecommunications start-ups and venture funds just before the tech bubble burst. Publicly traded, Koor's primary shareholder is The Claridge Group, the investment management company of Charles R. Bronfman (co-chairman of Seagram Company) and his family, which holds almost 29 percent of Koor stock.

Even after divesting certain noncore holdings in 1999, Koor's array of businesses is diverse. It has telecommunications and electronics operations, through ECI Telecom, Telrad Networks, and the Elisra Defense Group. It also owns a venerable agrochemicals business, Makhteshim-Agan Industries. An investment arm, Koor Corporate Venture Capital, finances hightech start-ups. Koor is also a partner in the Sheraton-Moriah hotel chain, Israel's largest.

The Early Years: Labor Union Roots

Koor's predecessor was Solel Boneh Construction, founded in British Palestine in 1924 by the Histadrut (the General Federation of Labor) to construct roads and buildings. Through Solel Boneh, the Histadrut provided a livelihood for settlers in an attempt to found a Jewish state in Palestine.

Solel Boneh began planning for independence as early as 1944, when it created an industrial arm called Koor Industries. Koor employed 500 workers at its two plants, Phoenicia Glass and Vulcan Foundries, both in Haifa. Many of Koor's early employees were immigrants who had escaped Europe. After World War II Koor employed many concentration camp survivors and refugees from Arab nations, providing much-needed job training and employment for these immigrants not just in cities but also in remote villages.

Koor formed Nesher Cement in 1945 as a joint venture with private investors. Koor's first exports, Vulcan car batteries, were sold to Syria in 1947. In 1951 Koor entered the telecommunications field through another joint venture called Telrad, which was located in the town of Lod, near Tel Aviv. From this facility and another built at Ma'alot in 1965, Telrad manufactured telephones, PABX switching terminals, and a variety of other electronic devices.

Shortly after Israeli independence was declared in 1948, the state was attacked by Arab nations. In repelling the attack, Israel took additional land and doubled in size. The war, however, left Koor economically isolated within the Middle Eastern region. Without local export markets, the company instead concentrated its sales efforts in Europe, North America, and Africa. But with continuing tensions between Israel and its Arab neighbors came the need for Israel to develop a domestic arms industry. In 1952 Koor, in conjunction with the Finnish company Tampella, established the Soltam artillery manufacturing plant. Koor's arms manufacturing grew over the years as Israel's Arab neighbors acquired increasingly sophisticated weaponry.

Koor opened the Harsah Ceramics plant in Haifa in 1953, and the following year built a steel processing complex in partnership with German interests. In conjunction with American interests, Koor established the Alliance Tire and Rubber Company in 1955. Through these ventures, Koor not only contributed significantly to Israeli import-substitution efforts, but generated valuable foreign exchange, too.

Gaining Independence in 1958

By 1958 Koor had grown to 25 plants with 6,000 employees and overshadowed its parent company, Solel Boneh. That year Hevrat Ha'Ovdim, the economic arm of the Histadrut, decided to make Koor a separate entity specializing in industrial products, management and financial services, and foreign trade.

In 1962 Koor created an electronics company called Tadiran, jointly owned by Koor and the Israeli Defense Ministry until 1969. A year after creating Tadiran, Koor entered the chemical industry by purchasing Makhteshim. Israel's largest manufacturer of herbicides, pesticides, and insecticides, Makhteshim became an important exporter and source of foreign exchange.

Because it was so closely tied to the Histadrut labor organization, Koor often made business decisions according to workers' welfare rather than profit potential. One of the company's innovations in industrial relations was a joint labor-management committee to discuss production problems. This committee, introduced in 1964 at the Phoenicia Glass plant, raised productivity and minimized labor disputes and was copied later at other plants.

Israeli borders were expanded again in 1967 after another war with its Arab neighbors. The West Bank, formerly a part of Jordan, the Syrian Golan Heights, and Egypt's vast Sinai Peninsula came under Israeli control. Israeli economic influence spread into these occupied territories with the establishment of communal settlements. The development of these predominantly agrarian frontier regions represented an expansion of the domestic economy and increased demand for many of Koor's industrial and commercial products.

The Israeli Defense Ministry sold its 50 percent interest in Tadiran to America's General Telephone and Electronics Corporation (GTE) in 1969. The new ownership gave Koor access to superior technologies developed by GTE and helped Tadiran to become Israel's largest electronics manufacturer and one of its largest employers. In 1970 Koor purchased Hamashbir Lata'asiya, an integrated food manufacturer that produced edible oils and processed, canned, and frozen foods under the Telma brand name. In consumer goods, the company began manufacturing footwear and later added cosmetics, toiletries, cleaning products, and paper goods.

Foreign Expansion in the 1970s

In 1971 Koor took over the government-owned Elda Trading company and renamed it Koortrade. This new subsidiary promoted Koor products in export markets and represented other manufacturers who could not afford to establish their own trade promotion groups.

Koor also built its international reputation through turnkey projects in developing countries. The first of these was a cotton farm established in Ethiopia in 1972. Additional Koor projects in Nigeria, Togo, and other African nations improved Israeli relations in Africa and elsewhere in the Third World—especially important in light of continued Arab hostility toward Israel.

In 1973, when Israel was attacked by its Arab neighbors, it severely damaged its enemies' air forces in defending itself. Koor now was a more important strategic resource than ever before. The company was called upon to develop new weapons, help increase armament stockpiles, and raise military preparedness. In 1974, as part of an effort to promote more even geographical industrialization, Koor established the Agan Chemical plant in the Negev Desert in southern Israel.

Through peace and war, the company remained highly supportive of its workers, establishing a profit-sharing plan in 1973 and a worker-discount center in 1978. Recognizing the importance of skilled managers, the company also opened a management training school in 1981.

Koor's Telrad subsidiary was awarded the Industrial Development Prize in 1983 for a multiline telephone system it had developed. The award generated greater interest in the system and bolstered both domestic and international sales for the company. Telrad devoted a disproportionately high percentage of earnings to research and development, which led to more sophisticated battle management systems and communication devices as well as "smarter" weapons. In another defense-related project that year, Koor formed a partnership with Pratt & Whitney to build jet engine parts at Carmel Forge in northern Israel.

Despite a lasting peace agreement with Egypt in 1979, Israel endured numerous financial crises that often resulted in a high inflation rate. This in turn compromised the ability of Israeli exporters to remain competitive in world markets. Indeed, because it was in large part an instrument of Israeli labor, Koor devoted much of its excess capital to job creation, leaving it few resources to draw upon in times of economic hardship. Worse yet, a 1986 campaign to attract capital in American markets failed, resulting in losses of $253 million during 1987.

Company Perspectives:

Koor Industries is a leading investment holding company, focusing on high-growth, internationally-oriented, Israeli companies. Koor actively invests in telecommunications through its holdings in ECI Telecom and Telrad Networks; in agrochemicals through Makhteshim Agan Industries; and in defense electronics through the Elisra Defense Group. The company also invests in tourism and aviation through its holdings in Knafaim Arkia Holdings (TASE: KNFM) and the Sheraton-Moriah hotel chain. Koor's portfolio companies' strategy is to offer products and solutions that are best of breed, capturing international markets through innovation, quality and service. Koor Corporate Venture Capital, Koor's venture capital arm, promotes growth in innovative Israeli high-tech companies that can benefit from Koor's technological intellectual capital and management know-how.

Difficulties in the Late 1980s

A new management team, headed by Benjamin Gaon, took over in May 1988 when Gaon's predecessor resigned in protest over interference from the Histadrut. Gaon's first task was to reorganize the company. Several factories were closed and others were combined. Koor's operations were reorganized into five groups, plus one division for international trade. Each group became an individual profit center, placing the burden of performance on individual group heads, while deep cuts were made in management staff.

But like the economy of which Koor was so much a part, the company's difficulties could not be sorted out overnight. Saddled with a $1.2 billion debt, a third of which was owed to foreign banks, Koor neared bankruptcy in late 1988. In fact, Bankers Trust Co. of the United States tried to force the company into liquidation when it failed to make a $20 million payment on a $175 million loan. After a Tel Aviv court granted the company a temporary stay, Gaon moved quickly to save the company.

Reborn in the 1990s

Gaon responded with an American-style restructuring, slashing the company's workforce by 40 percent, from more than 32,000 to 20,000, undeterred by fierce protests from Israeli workers. He also jettisoned numerous noncore subsidiaries, reducing the number of holdings from 100 to less than 30. Three key sectors were retained as the core of the new Koor: telecommunications and electronics, agrochemicals, and building and infrastructure. In 1991 the company's $1.1 billion in debt was restructured. A return to profitability in 1992 signaled the culmination of the turnaround, which also was aided by an influx of Russian immigrants into Israel, who provided a sharp boost to the economy resulting in increased demand for numerous Koor goods and services.

Underlying the restructuring was a fundamental shift in company philosophy away from the pro-labor stance of the past toward a focus on profitability and competitiveness. But perhaps more important, Koor's financial ties to the Histadrut were considerably weakened by the debt restructuring agreement, in which lenders traded debt for equity stakes in Koor. An outgrowth of this deal was that Israeli banks gained significant stakes in Koor. Bank Hapoalim held almost 23 percent by the mid-1990s and Bank Leumi Le-Israel held barely more than 6 percent. The Histadrut saw its stake decline to only 22.5 percent by 1993. This was reduced to zero in 1995 when Shamrock Holdings, a private investment vehicle of Roy Disney (vice-chairman of Walt Disney) and his family, bought the labor federation's stake. Later in 1995 Koor held a successful international public offering in New York, raising about $120 million in American depository receipts.

By 1997 Shamrock was pushing for a breakup of Koor to enhance shareholder value. Both Gaon and Bank Hapoalim objected to such a move, resulting in Shamrock selling its Koor stake to The Claridge Group, the investment management company of Seagram Company co-chairman Charles R. Bronfman and his family, in mid-1997. Bronfman became chairman of Koor, with Jonathan Kolber, a Claridge Group executive, becoming deputy chairman. In July 1998 Gaon retired as president and CEO and was succeeded by Kolber. With Gaon having successfully established Koor as the largest and most profitable industrial concern in Israel, the stage had been set for the new management team to build upon this solid framework.

Betting on High Tech: 1999–2002

Kolber attempted to direct the firm into more profitable, export-oriented businesses. Koor bought into ECI Telecom in 1998 and merged it with Tadiran the next year. Makhteshim Chemical Works Ltd. and Agan Chemical Manufacturers Ltd. also were merged. Noncore holdings in software, cable television, and energy were divested in 1999, as was Koor's 50 percent share in the Mashav cement venture.

At the same time, Koor was increasing its investments in the tourism industry. In April 1999, it joined U.S.-based Starwood Hotels and Resorts in a $76 million acquisition of Radisson Mariah Hotels. This made their existing hotel interests, the Sheraton Israel, Israel's largest hotel chain.

In 1999, Tadiran Communications, a division of Tadiran, was sold to the Shamrock group, First Israel Mezzanine Investors, and a group of managers. Five years later, in 2004, Koor bought back a 33 percent stake with the intent of merging its business with Elisra, reported Defense Daily International. The $140 million to $150 million Koor paid for its one-third stake was equal to the value of the whole company when it had been sold off five years earlier.

Key Dates:

1924:

Solel Boneh Construction is formed.

1944:

Solel Boneh creates an industrial arm, Koor Industries & Crafts Co., Ltd.

1947:

Telrad telecommunications joint venture is launched.

1952:

Koor creates the Soltam munitions plant with Finland's Tampella.

1953:

The Harsah Ceramics plant is opened.

1955:

Alliance Tire and Rubber Company is created with American investment.

1958:

Koor Industries is spun off from Solel Boneh.

1962:

Koor creates the Tadrian electronics joint venture.

1963:

Makhteshim chemical company is acquired.

1969:

The company name is shortened to Koor Industries, Ltd.

1970:

Hamashbir Lata'asiya food producer is acquired.

1971:

Elda Trading Company is acquired, renamed Koortrade.

1974:

Agan Chemical factory is established.

1988:

A new management team leads the company through restructuring.

1995:

The Disney family's Shamrock Holdings buys out Histadrut's holding.

1997:

Shamrock sells its stake to the Bronfman family's Claridge Group.

2001:

Koor posts a record $575 million loss after the tech bubble bursts.

2004:

Koor announces the sale of the majority of its shares in Knafaim Arkia Holdings Ltd., an Israeli airline operator.

Koor joined Canada's Nortel Networks in launching a local joint venture in early 2000. Nortel Networks Israel, 72 percent owned by its Canadian namesake, produced high-bandwidth Internet equipment. As part of the deal, Koor was acquiring the Canadian company's 20 percent shareholding in Telrad for $45 million. Three years later, in November 2003, Nortel Networks bought out Koor's 28 percent holding in Nortel Networks Israel.

Koor's investment focus had shifted from established companies to start-ups, observed the Daily Deal. The company launched its own $250 million fund in January 2000. Koor Venture Capital (KVC) invested exclusively in Israeli companies. By November of the year, it had made investments in 16 firms, some of them spinoffs of Koor subsidiaries. This helped retain scientists who wanted to start their own companies. KVC also invested in other venture capital funds, including those of Polaris Venture Capital, Carmel, Genesis, Star, BRM, and Delta, reported the Jerusalem Post.

Like many investors, Koor suffered when the high-tech bubble burst. After making net income of $60 million in 2000, it posted a heart-stopping net loss of $575 million (ILS 2.5 billion) for 2001. Nir Goldberg, writing for Israel's Business Arena, characterized the results as "one of the worst reports ever published by an Israeli company." ECI Telecom and Telrad Networks accounted for 80 percent of the loss.

The ECI Telecom Ltd. unit lost a record $256 million in 2001 and subsequently terminated 1,400 employees. In January of the year, ECI's five divisions (optical networks, broadband access, transport networks, fixed wireless, and next generation telephony) became independent companies. The wireless networking business was sold off in 2002.

There were two bright spots for Koor, noted Business Week. Makhteshim-Agan Industries Ltd., the pesticide producer, had become its "cash cow." Koor's Elisra Electronic Systems Ltd. unit boasted an $800 million backlog. Government-owned Israel Aircraft Industries (IAI), through its Elta Systems Ltd. unit, acquired a 30 percent stake in Elisra in 2002. Elisra's subsidiaries supplied Control, Communication and Computer Intelligence systems, training simulators, and other defense electronics.

A Glimmer of Hope in 2003

After losing $71.6 million before taxes (and $175.1 million net) in 2002, Koor managed a pre-tax profit of $102.4 million (and a net profit of $10.6 million) in 2003. Sales were $1.76 billion (ILS 7.69 billion) in 2003. The largest business sector was agrochemicals, with 68 percent of sales. Defense electronics accounted for 17 percent while telecommunications contributed 10 percent. Most of Koor's sales came from abroad; Europe was the largest region, accounting for 32 percent of the total. South America contributed 22 percent.

In September 2004 Koor announced that it was selling 19 percent of the 28 percent of shares it owned in Knafaim Arkia Holdings Ltd., an Israeli airline operator. A group of investors paid $33 million for the shares.

Principal Subsidiaries

ECI Telecom Ltd. (31%); Elisra Electronic Systems Ltd. (70%); Koor Corporate Venture Capital; Koor Trade Ltd.; Makhteshim-Agan Industries Ltd. (41.3%); Sheraton Moriah (Israel) Hotels Ltd. (55%); Telrad Networks Ltd.

Principal Divisions

Telecom; Agrochemicals; Defense Electronics; Venture Capital; Other Holdings.

Principal Competitors

Cisco Systems; Dow AgroSciences; DuPont Agriculture & Nutrition; Federmann Enterprises Ltd.

Further Reading

"Blimey: Koor," Economist, April 3, 1993, p. 66.

"Claridge Israel Buys Shamrock's Shares in Koor Industries," Israel Business Today, July 31, 1997, p. 1.

Dempsey, Judy, "Koor Appoints Kolber as New Chief Executive," Financial Times, March 13, 1998, p. 27.

——, "Koor Net Hit by Telecoms Revamp," Financial Times, March 31, 1998, p. 33.

——, "Shamrock To Push for Spin-Offs at Koor," Financial Times, July 5, 1997, p. 17.

"Gold Fleeced? Israeli Business," Economist, July 26, 1997, p. 56.

Gordon, Buzzy, "Koor Launches $250m. Corporate VC Fund," Jerusalem Post, November 9, 2000, p. 17.

"Kato to Buy 'Substantial Holdings' in Koor," Israel Business Today, January 31, 1997, p. 14.

"Koor Blimey," Economist, October 22, 1988, p. 77.

"Koor Together with Starwood Hotels Make Sheraton Israel the Country's Largest Hotel Chain," Israel Business Today, April 1999, p. 17.

Landau, Pinchas, "Koor Giant Back on Its Feet," Israel Business Today, May 15, 1992, p. 1.

Machlis, Avi, "Koor Held Back by Restructuring," Financial Times, May 25, 1999, p. 28.

Machlis, Avi, and Judy Dempsey, "New Owners to Widen Koor's Horizons," Financial Times, January 13, 1998, p. 27.

Marcus, Amy Dockser, "Big Israeli Firm and Palestinians Go into Business," Wall Street Journal, October 6, 1993, p. A12.

"Nortel Networks, Koor Industries to Adjust Ownership in Israeli Operation to Better Leverage Key Business Strategies," Canadian Corporate News, November 10, 2003.

"One-Third of Tadiran Communications' Stakes Sold to Koor," Defense Daily International, September 17, 2004.

Ozanne, Julian, "Koor Reveals New Strategy for Growth," Financial Times, March 29, 1996, p. 30.

——, "Koor's Mr. Turnaround Builds Bridges in the Middle East," Financial Times, February 13, 1995, p. 14.

——, "Offering from Koor Draws in Almost $120m," Financial Times, November 14, 1995, p. 33.

——, "State Near Completion of Koor Sell-Off," Financial Times, December 29, 1993, p. 15.

——, "US Investment Group Agrees to Buy Koor Industries Stake," Financial Times, March 8, 1995, p. 25.

Sandler, Neal, "A High-Tech Makeover That Didn't Make It," Business Week, June 11, 2001, p. 66.

——, "Koor's Tech Strategy Comes into Focus," Daily Deal (New York), March 7, 2000.

Silver, Robert, "Koor Industries: Israel's Conglomerate Restructured," Multinational Business, Spring 1989, pp. 28–29.

Steinberg, Jessica, "A Victim of Bad Timing," Jerusalem Post, June 7, 2001, p. 15.

Waldman, Peter, "Big Brother Is Shown the Door at Koor, Giving Israel's Largest Company a Boost," Wall Street Journal, July 3, 1991, p. A4.

—updates: David E. Salamie; Frederick C. Ingram