Wansink, Brian 1960(?)-

PERSONAL: Born c. 1960, in Sioux City, IA; married; wife’s name Jennifer. Education: Wayne State College, B.A., 1982; Drake University, M.S., 1984; Stanford University, Ph.D., 1990. Hobbies and other interests: Playing tenor saxophone in a jazz quartet called Shaken Not Stirred, and in an eight-piece rhythm and blues dance band called The Usual Suspects.

ADDRESSES: Home— Urbana, IL. Office— Cornell Food and Brand Lab, Cornell University, 109-111 Warren Hall, Ithaca, NY 14853-7801.

CAREER: Dartmouth College, Hanover, NH, professor of marketing, 1990-94; Vrije University, Amsterdam, Netherlands, professor of marketing, 1994-95; University of Pennsylvania, Philadelphia, Wharton School of Business, professor of marketing, 1995-97; University of Illinois at Urbana-Champaign, Champaign, established Food and Brand Lab, 1997-2005; INSEAD, Fountainbleu, France, member of staff, 2004-05; U.S. Army Research Labs, Natick, MA, member of staff, 2005; Cornell University, Ithaca, NY, John S. Dyson Professor of Marketing, Director of Cornell Food and Brand Lab, 2005—.

AWARDS, HONORS: United Negro College Fund, distinguished leadership award, 1991; Army ROTC faculty advisor award, 1999 and 2001; University of Illinois, MBA core professor of the year, 1999 and 2001, graduate professor of the year, 2001, and Dean’s senior researcher award for excellence in research, 2003; Wayne State College, outstanding alumni award, 2005.

WRITINGS

WWHP 98.3 FM: Interactive Case Study, Southwestern Publishing (Cincinnati, OH), 2001.

(With Seymour Sudman) Consumer Panels, American Marketing Association (Chicago, IL), 2002.

(With others) Asking Questions: The Definitive Guide to Questionnaire Design—For Market Research, Political Polls, and Social and Health Questionnaires, Jossey-Bass (San Francisco, CA), 2004.

Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity, University of Illinois Press (Urbana, IL), 2005.

Mindless Eating: Why We Eat More Than We Think, Bantam Books (New York, NY), 2006.

Contributor to journals, including Journal of Marketing Research, Journal of Marketing, Cornell Hotel and Restaurant Administrative Quarterly, American Journal of Preventive Medicine, Annals of Internal Medicine, Journal of Food Science, International Journal of Obesity, Journal of the American Dietetic Association, Military Medicine, Nutrition, Food Policy, and Food Quality and Preference.

SIDELIGHTS: Brian Wansink is a professor of marketing with a particular interest in food, nutrition, and the ways in which marketing campaigns affect how Americans address meals and food choices. He is an expert in nutritional science, food psychology, consumer behavior, food marketing, and grocery shopping behavior, and teaches at Cornell University. In addition, he is the director of the Cornell Food and Brand Lab, and has written extensively on food marketing and behavior regarding nutrition. Wansink’s book Mindless Eating: Why We Eat More Than We Think addresses the psychological reasons behind the tendency to overeat, looking at what factors make it difficult to restrict oneself to a limited nutritional regime and eliminate poor food choices from one’s diet. Mark Knoblauch, in a review for Booklist, wrote that Wansink’s book offers an “unpretentious blend of psychology and nutrition science.”

BIOGRAPHICAL AND CRITICAL SOURCES

PERIODICALS

Booklist, September 15, 2006, Mark Knoblauch, review of Mindless Eating: Why We Eat More Than We Think, p. 13.

New York Times, October 11, 2006, Kim Severson, “Seduced by Snacks? No, Not You.”

Publishers Weekly, September 4, 2006, review of Mindless Eating, p. 58.

ONLINE

Cornell University Web site, http://aem.cornell.edu/faculty/ (January 25, 2007), faculty biography.

Crimson Online, http://www.thecrimson.com/ (October 25, 2006), Madeleine K. Ross, “Why Do I Keep Super Sizing Me? Brian Wansink Explains Why We Eat Too Much and Offers Tips on How to Stop.”

University of Illinois at Urbana-Champaign Web site, http://www.business.uiuc.edu/faculty/ (January 25, 2007), faculty biography.*