Green, Charles H. 1950-

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GREEN, Charles H. 1950-

PERSONAL:

Born 1950. Education: Columbia College, B.A. (philosophy), 1972; Harvard University, M.B.A., 1976.

ADDRESSES:

Home—Morristown, NJ. Agent—c/o Adams Media Corporation, 57 Littlefield St., Avon, MA 02322.

CAREER:

Author, business strategy consultant, and educator. Trusted Advisor Associates, founder, 1995—. Worked for more than twenty years in strategy consulting and planning for both MAC Group and Gemini Consulting. Taught executive education classes through Trusted Advisor Associates, as well as at Columbia Business School and Northwestern University's Kellogg School of Management.

WRITINGS:

The Comprehensive Handbook for SBA Loans: An Easy Guide to Financing and Loan Guarantees from the U.S. Small Business Administration, Advisory Press (Atlanta, GA), 1996.

The SBA Loan Book: How to Get a Small Business Loan, Even with Poor Credit, Weak Collateral, and No Experience, Adams Media Corporation (Holbrook, MA), 1999.

(With Robert M. Galford and David H. Maister) The Trusted Advisor, Free Press (New York, NY), 2000.

Financing the Small Business, Adams Media Corporation (Avon, MA), 2003.

Contributor to numerous periodicals, including Harvard Business Review, Directorship, and Management Horizons.

SIDELIGHTS:

Charles H. Green, coauthor of The Trusted Advisor with David Maister and Robert M. Galford, has several decades' worth of experience in the business consulting profession. After working with the MAC Group and Gemini Consulting for two decades, he founded his own firm, Trusted Advisor Associates, in 1995. He has also taught at the business schools of Columbia and Northwestern universities and has published articles in such journals as the Harvard Business Review.

Through his company, Green works with accounting, law, management consulting, and benefits and compensation firms. Members of those professions, as well as those who work with them, comprise the target audience for The Trusted Advisor. As Joseph E. Godfrey noted in CPA Journal, professional consultants tend to focus on content, data, and technical issues. However, wrote Godfrey, "the reviewer's personal experience and this book indicate that successful business development efforts … stem from strong relationships built on technical proficiency and trust." Godfrey went on to note that consultants may be able to get by for a time with just one of these qualities, but ultimately they need both.

The Trusted Advisor is divided into three parts, one examining the responsibilities of and benefits associated with advisors; a second exploring specific elements involved in the trust process; and a third providing actual business scenarios. According to Thomas R. Pressly in Ohio CPA Journal, "The book presents useful insights into best practices of the trust process to new consultants."