Montgomery, David Bruce
MONTGOMERY, David Bruce
MONTGOMERY, David Bruce. American, b. 1938. Genres: Marketing. Career: Massachusetts Institute of Technology, Cambridge, assistant professor, 1966-69, associate professor, 1969-70; Stanford University, CA, Graduate School of Business, associate professor, 1970-73, professor of mgmt., 1973-78, Robert A. Magowan Professor of Marketing, 1978-92, Sebastian S. Kresge Professor of Marketing, 1992-99, emeritus, 1999-. Publications: (with G.L. Urban) Management Science in Marketing, 1969; (with W.F. Massy and D.G. Morrison) Stochastic Models of Buying Behavior, 1970; (co-author) Consumer Behavior: Theoretical Sources, 1973; (with G.S. Day, G.J. Eskin, and C.B. Weinberg) Cases in Computer and Model Assisted Marketing: Planning, 1973; (with G.J. Eskin) Cases in Computer and Model Assisted Marketing: Data Analysis, 1975. EDITOR: (with G.L. Urban) Applications of Management Science in Marketing, 1970; Management Science: Marketing Management Models, 1971; (with D.R. Wittink) Market Measurement and Analysis, 1980; (with G.S. Day) J. of Marketing: Fundamental Issues and Directions for Marketing, 1999; (with O.P. Heil) International Journal of Research in Marketing: Competition and Marketing, 2001. Contributor to periodicals. Address: Graduate School of Business, Stanford University, Stanford, CA 94305, U.S.A. Online address: montgomery_david@gsb.stanford.edu