Vision Magazine

Vision Magazine, self-described as a "Catalyst for Conscious Living," is a New Age networking tabloid serving San Diego and the surrounding counties in Southern California. Similar to other networking magazines, it attempts to keep readers informed of events and services in the constantly changing post-New Age scene. It seeks to offer a model for a more conscious, peaceful, and healthful world.

Each issue carries a series of short articles that highlight individuals and groups who are active in San Diego or who are visiting the area to put on special programming. Articles are organized so as to present the spectrum of reader interest from natural health to astrology and food. There are also one or two feature articles, often interviews conducted by one of the editors with leading figures in the national metaphysical or holistic health world.

Vision Magazine functions as a means for New Age practitioners to reach potential clients, and each issue devotes a significant amount of space to advertisements that inform readers where they may contact an astrologer, a meditation teacher, a hypnotist, a qigong teacher, or a spiritual community. Ads are selected from those organizations deemed to provide tools that are inspirational, solve problems, and provide dialogue on health, the environment, and the future course of society. The bulk of the ads are grouped into a "Monthly Calendar" and a "Community Resource Directory." The advertising supports the magazine, which is distributed freely throughout Southern California.

Vision Magazine began in 1994 and is published monthly from its headquarters at 4452 Park Blvd., Ste. 211, San Diego, CA 92116. It is edited by Sydney Murray and Kendall Klug. Vision Magazine has also extended itself into the Internet with a site found at http://www.visionmagazine.com/. Unlike most similar sites, however, Vision 's editors have moved to transform their Internet presence into an extension of the networking services offered by the magazine rather than simply an Internet description of the magazine.

Sources:

Vision Magazine. San Diego, Calif., n.d.

Vision Magazine. http://visionmagazine.com/. March 15, 2000.