Kumar, Nirmalya 1960-

PERSONAL:

Born March 8, 1960, in India; naturalized U.S. citizen. Ethnicity: "Indian." Education: Calcutta University, B.Commerce, 1980; Shivaji University, M.Commerce, 1983; University of Illinois at Chicago Circle, M.B.A., 1986; Northwestern University, Ph.D., 1991.

ADDRESSES:

Office—London Business School, Regent's Park, London NW1 4SA, England. E-mail—nkumar@london.edu.

CAREER:

Price Waterhouse and Co., Calcutta, India, audit assistant, 1981-83; Sara Lee Corp., Chicago, IL, internal auditor, 1984; Pennsylvania State University, University Park, assistant professor of marketing at Smeal College of Business Administration, 1991-94; Northwestern University, Evanston, IL, visiting assistant professor of marketing, 1994-95; International Institute for Management Development, Lausanne, Switzerland, professor of marketing, 1995-2003; London Business School, London, England, professor of marketing, director of Centre for Marketing, and director of Aditya Birla India Centre, 2003—. Harvard University, visiting professor at Harvard Business School, summers, 2001—; guest lecturer at other institutions in the United States and elsewhere, including Boston University, Dartmouth College, Emory University, University of Southern California, University of Texas at Austin, and University of Zurich; conference presenter; seminar leader; guest on media programs. Independent director on corporate boards, including those of Bata India, BP Ergo, and Zensar Technologies; management consultant.

MEMBER:

Beta Gamma Sigma.

AWARDS, HONORS:

Grants from Marketing Science Institute, 1989-90, 1993-94, 1994-95, and Goodyear Tire Co., 1993-94; European Case Award, European Case Clearing House, 2001, 2002, for "EastJet: The Web's Favorite Airline," and 2005, for "Medi-Cult: Pricing a Radical Innovation."

WRITINGS:

Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation, Harvard Business School Press (Boston, MA), 2004.

Global Marketing, Business World, 2006.

(With Jan-Benedict E.M. Steenkamp) Private Label Strategy: How to Meet the Store Brand Challenge, Harvard Business School Press (Boston, MA), 2006.

Contributor to books, including Casebook on General Management in Asia Pacific, edited by D. Turpin and X. Shen, Macmillan (London, England), 1999; Strategic Management: Concepts and Cases, edited by A.A. Thompson and A.J. Strickland III, Irwin/McGraw-Hill (New York, NY), 1999; Harvard Business Review on Managing the Value Chain, Harvard Business School Press (Boston, MA), 2000; and Strategy: Analysis and Practice, edited by J. McGee, H. Thomas, and D. Wilson, McGraw-Hill (New York, NY), 2005. Contributor to journals, including Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Smart Manager, Industrial Marketing Management, Financial Times, Business Strategy Review, European Management Journal, European Business Forum, and Academy of Management Journal. Guest editor of special issue, Long Range Planning Journal, 1997. Member of editorial board, Journal of Marketing, 1997-99, International Journal of Research in Marketing and European Management Journal, 1997-2004, Journal of Marketing Research, 1999—, and ECR Journal, 2001—.

Kumar's writings have been published in Chinese, Japanese, Portuguese, Russian, German, and Spanish.