Talarzyk, W. Wayne

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TALARZYK, W. Wayne

TALARZYK, W. Wayne. American, b. 1940. Genres: Marketing. Career: Ohio State University, Columbus, Asst. Professor, 1969-72, Assoc. Professor, 1972-78, Professor of Marketing, 1978-95, Chairman of Dept., 1980-88, Undergradute Program, chairman, 1991-94, Professor Emeritus, 1995-. Publications: (with J.F. Engel and C.M. Larson) Cases in Promotional Strategy, 1971, 1984; (with T.N. Beckman and W.R. Davidson) Marketing, 9th ed. 1973; Contemporary Cases in Marketing, 1974, 3rd ed. 1983; (with R.D. Blackwell and J.F. Engel) Contemporary Cases in Consumer Behavior, 1977, 1984, 1991, 1993; Cases for Analysis in Marketing, 1977, 3rd ed. 1985; (with R.D. Blackwell and W.T. Johnston) Management Cases in Marketing, 1983; Cases and Exercises in Marketing, 1987. Address: 2402 Southway Dr., Columbus, OH 43221, U.S.A.

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