STEVENS, Robert E(llis)

STEVENS, Robert E(llis). American, b. 1942. Genres: Marketing. Career: Angelo Manufacturing Co., Jonesboro, AR, sales representative, 1963-65; Stevens Cafeteria, Osceola, AR, assistant manager, 1965-66; University of Arkansas, Fayetteville, instructor in marketing, 1966-68; University of Southern Mississippi, Hattiesburg, assistant professor, 1968-72, associate professor of marketing, 1972-76; Oral Roberts University, Tulsa, OK, associate professor, 1976-80, professor of marketing, 1980-86; Northeast Louisiana University, Monroe, professor of marketing, 1986-. Ruddick Research International, senior consultant, 1982-83; Tulsa Marketing Research Group, partner, 1983-86; Professional Marketing Systems, incorporator, 1988-; South West Dental Care, Inc., owner. Publications: (with S.K. Keiser) Contemporary Marketing: A Study Guide, 1977; Strategic Marketing Plan Master Guide, 1982; (with P.K. Sherwood) How to Prepare a Feasibility Study, 1982; (co-author) Marketing Research Handbook: A Decision Oriented Approach, 1983; Marketing Opportunity Analysis, 1986; (with D.L. Loudon) Legal Services Marketing: A Planning Guide, 1989; (with Loudon and W.E. Warren) Marketing Planning Guide, 1991, 2nd ed., 1997; (with Loudon) Marketing for Churches and Ministries, 1992; Market Analysis: Assessing Your Business Opportunities, 1993; Strategic Planning for Churches and Ministries, 1993; The Marketing Research Guide, 1997; Strategic Planning for Not-for-Profit Organizations, 1997; Strategic Planning for Private Higher Education, 1997. Work represented in anthologies. Contributor to marketing and business journals and newspapers. Address: Department of Marketing, Northeast Louisiana University, 700 University Ave, Monroe, LA 71209, U.S.A. Online address: mmstevens@alpha.nlu.edu