Jones, John Philip
JONES, John Philip
JONES, John Philip. American (born United Kingdom), b. 1930. Genres: Advertising/Public relations, Marketing. Career: British Market Research Bureau, London, England, research officer, 1953-55; Colman, Prentis & Varley (advertising company), London, account executive, 1955-57; J. Walter Thompson Co. (advertising company), account executive in London, 1957-65, account director in Amsterdam, Netherlands, 1965-67, in Copenhagen, Denmark, 1967-72, and in London, 1972-80; Syracuse University, Syracuse, NY, professor of advertising, 1981-, chair of advertising, Newhouse School of Public Communications, 1983-91. RGC Consulting Corp., Syracuse, president, 1986-. Publications: The Great Gray Spire, 1985; What's in a Name? Advertising and the Concept of Brands, 1986; Does It Pay to Advertise? Cases Illustrating Successful Brand Advertising, 1989; How Much Is Enough? Getting the Most from Your Advertising Dollar, 1992; When Ads Work: New Proof that Advertising Triggers Sales, 1995. Editor and part-author of handbooks on advertising practices, 1998-2000. Address: Newhouse School of Public Communications, Syracuse University, Syracuse, NY 13244, U.S.A. Online address: jpjones@syr.edu