innovate

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in·no·vate / ˈinəˌvāt/ • v. [intr.] make changes in something established, esp. by introducing new methods, ideas, or products: the company's failure to diversify and innovate competitively. ∎  [tr.] introduce (something new, esp. a product): innovating new products, developing existing ones.DERIVATIVES: in·no·va·tor / -ˌvātər/ n.in·no·va·to·ry / -vəˌtôrē/ adj.

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